The far infrared rays from pure ceramic are absorbed by the moisture contained in the hair and converted into heat, so it is characterized by fast heat conduction. Also, by resonating with water molecules, it separates water from a single lump into smaller pieces.  Bound water has the power to keep hair at an ideal moisture content, leading to moist and supple hair.

Technology that prevents fading of hair color pigments:

Hair color pigments are sensitive to heat, and cold colors in particular have large pigment molecules, so they exist on the hair surface and will quickly fade if heat treatment is repeated. Far-infrared radiant heat penetrates the hair, vibrates water molecules, and raises the temperature from within the hair, so it does not cause overheating due to heat conduction like traditional plates, which can prevent damage to hair color pigments. WATCH THE VIDEO!

FEEL Flat Iron At Work!